James ChristopherPart 2 — How to Win Over DevelopersThese marketing assets can lift your developer programs and campaigns.Sep 21, 2022Sep 21, 2022
InBetter MarketingbyGeorge Kao♕ ✦ —• Symbols for Social Media• — ☮✌You can copy/paste any of these symbols to spruce up the headings & text in your social media postings and emails. Unlike emojis, these…Jan 11, 201835Jan 11, 201835
Gabriel MachuretSocial Media Hacks for App Business OwnersRunning an app business is a lot of work, and it requires you to wear different kinds of hats. From the app developers to hiring managers…Jul 23, 2016Jul 23, 2016
James ChristopherUsing Github as a Magnet to Attract DevelopersGithub (or any other code repo) can work marketing magic if you know how to design and use it.Oct 19, 2022Oct 19, 2022
Intedspence.combyTed SpenceTargeting your API developer program with personasSo you’ve built an API — can you work with Marketing to promote it?Oct 24, 2022Oct 24, 2022
James ChristopherPart 1 — How to Win Over Developers with MarketingShaping a mental model and framework when communicating developers is the first step.Sep 19, 2022Sep 19, 2022
Daniel DoanMarketing your indie game is just as important as making it. Let me tell you why…Many game developers seem to think that marketing is something that can be thrown in haphazardly towards the end of the development cycle.Sep 14, 2017Sep 14, 2017
InHitch HQbyKristen WomackHow to Market Your API to People Who Hate MarketingContent Marketing is all the rage right now. But, marketing. Yuck. No one wants to be “marketed to,” and marketing to developers in…Sep 28, 2016Sep 28, 2016
DZone Inc.Email Marketing to Developers: Best Practices and TechniquesSee how DZone effectively uses email to communicate with a global audience of developers. We have a couple of powerful techniques for…May 31, 20171May 31, 20171
Ed ByrneMarketers, marketers, where art thou?People say good developers are hard to get, but that’s not true, there’s loads of good developers, they are just hard-work to recruit. Good…Feb 20, 20183Feb 20, 20183
James ChristopherUsing Slack as a Tool for Developer MarketingLeverage the best parts of Slack to connect with your developers.Oct 25, 2022Oct 25, 2022
Bret CameronTechnical SEO for Developers: a Checklist to Help You Rank Higher on GoogleMany SEO strategies can be employed by anybody, but a few tactics benefit from the ability to access — and understand — a website’s code…Mar 5, 2019Mar 5, 2019
InJotform StoriesbyLeeyen RogersDo You Need Technical Skills to Succeed in Marketing at a Tech Company?The Bureau of Labor Statistics projects a whopping 22.8 percent employment growth for software developers between 2012 and 2022. The demand…Jul 24, 20152Jul 24, 20152
InMarvl | Developer RelationsbyMaarten VoldersWin the hearts and minds of your developer community.Developer Relations is not just about understanding the needs and goals of your developers, but to understand the fabrics of their culture.Mar 16, 2020Mar 16, 2020
InEmail DesignbyTed GoasWhy You Should Care About Email DesignAn open letter to designers and developers who’d rather not work on email.Apr 29, 2015Apr 29, 2015
James ChristopherAn Approach to Developer MarketingStudying how developers work and what can help them in their work can help you formulate a effective strategy.Sep 11, 2022Sep 11, 2022
